Blog15 - Influencer picture formula

Mar 15

When researching influencers, I always find that the photos they post on social media are very similar.

Then, I seem to have found the "formula" behind these influencers photos.

By taking photos at upscale establishments, influencers associates their lives with the wealthy upper class. A little bit of luxury goods in the photo suggests to the viewer that it is a "necessity" to reach this class.

Young Chinese consumers have been hinted at this time and time again and have gradually developed the luxury values of today.