Mar 15
When researching influencers, I always find that the photos they post on social media are very similar.
Then, I seem to have found the "formula" behind these influencers photos.
By taking photos at upscale establishments, influencers associates their lives with the wealthy upper class. A little bit of luxury goods in the photo suggests to the viewer that it is a "necessity" to reach this class.
Young Chinese consumers have been hinted at this time and time again and have gradually developed the luxury values of today.
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