Blog23 - Case study
Apr9 The artist name: Xu Zhen Xuzhen Supermarket This work appears to be an ordinary supermarket, but all the goods inside are only...
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Blog22 - Visual experimentation with AI
Apr7 Creating images with AI seems to be a trend these days and I used midjourney to generate a series of images experimentally for my...
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Blog21- Visual experiment font
Apr 5 I experimented again with foam to create a series of fonts, and the names of some luxury brands. These fonts may be used for...
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Blog20 - Visual experiment
Mar26 The dream of luxury built by influencer is false and will one day dissipate. So I created my bubble CHANEL with a bubble that would...
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Blog19 - A Dream of Yellow Sorghum
Mar23 I was reminded of an ancient Chinese fable called A Dream of Yellow Sorghum (Huang Lang Yi Meng), which seems similar to the story...
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Blog18 - Social observation
Mar22 After researching luxury goods and luxury owners on the internet for a long time, I decided to see what real life luxury owners are...
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Blog17 - Research on my own social media
Mar 20 To get a sense of the weight of attention that luxury goods attract on social media, I chose a popular Chinese social media app,...
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Blog16 - Case study
Mar17 While looking for inspiration on the website I found two more artists working on the themes of luxury brands, consumerist culture...
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Blog15 - Influencer picture formula
Mar 15 When researching influencers, I always find that the photos they post on social media are very similar. Then, I seem to have found...
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Blog14 - Influencer Advertising Research
Mar13 I started doing research on influencers. I chose 22 social media influencer on social media to collect photos of their daily lives...
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Blog13 - Literature Reading
Mar9 In this literature, I learnt that luxury brands are now strategically looking for social media influencers to advertise for them,...
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Blog12 - Mistakes made by immature consumers
Mar 3 However, with the crazy love for luxury goods, some young Chinese people do not have enough money to satisfy their consumption...
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Blog11 - Confucianism and Chinese luxury consumption
Mar 1 Apart from the well-known vanity, why are the Chinese so obsessed with buying luxury goods? I have found another answer in our...
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Blog10 - Personal experience
Feb26 The interviews and questionnaires were very consistent in pointing out that what attracts young people to luxury spending is the...
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Blog09 - Questionnaire
feb25 In addition to the interviews, I also chose to put out some questionnaires to understand the perception of luxury and luxury...
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Blog08 - Interview
Feb 20 After researching two cases of advertising influencing values second-hand, I decided to start a first-hand study to see if Chinese...
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Blog07 - Advertising and Consumption II
Feb 13 In addition to the diamond ad, I also found examples in the history of Chinese advertising where advertising changed people's...
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Blog 06 - Advertising and Consumption I
Feb 10 Through some literature reading, I have learnt that brands instil ideas in consumers through advertisers in order to influence...
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Blog05 - Sketching at meadows
Jan 30 Sketching at meadows. I draw the state of the tree or shrub I was noticing. I have also topiaryed some of the surface grain of the...
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Blog04 - Case study
Jan24 While looking for inspiration on the website I found an artist's work that was relevant to the theme I wanted to develop my...
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