Mar9
In this literature, I learnt that luxury brands are now strategically looking for social media influencers to advertise for them, with brands realising that a large young demographic can bring them huge revenues.
For consumers, Social media influencer is a walking advertisement, a trusted friend
For brands, influencer is the link to millennials.
Social media influencer, with its girl- or boy-next-door charm, attracts the attention of the viewer. They are not distant, high-flying stars, they are warm, "ordinary people" like everyone else. The best influencer can repackage a brand's message in a way that is in tune with their voice, the tastes of their fans and their chosen platform
The literature link: https://www.economist.com/business/2022/04/02/the-business-of-influencing-is-not-frivolous-its-serious
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