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Blog14 - Influencer Advertising Research

已更新:2023年6月20日

Mar13


I started doing research on influencers.


I chose 22 social media influencer on social media to collect photos of their daily lives that they posted for research, and they had between 1,000 followers and several million followers. There were six netizens who had never posted about carrying luxury items (or possibly I did not recognize), five of them were male and one was female.


I've selected a few influencers’ photos and simplified their visuals.

I emphasised the placement of luxury items in these pictures

(All images from Little Red Book, Public domain)



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