Mar17
While looking for inspiration on the website I found two more artists working on the themes of luxury brands, consumerist culture and advertising, which may provide inspiration for my future design practice
Artist name: Tom sachs
Hermés Value Meal & Tiffany Value Meal
Tom Sachs replaced the yellow and red of McDonald's golden arches in his artwork with Tiffany blue and Hermes orange, symbolizing luxury and quality.
And Hermes, Tiffany and McDonald's occupy very different price points, although they may sometimes be physically close to each other , reminding us that consumer culture moves between geographical and socio-political classes. The replacement of luxury brands with fast food brands is indicative of how quickly materialist culture consumes and discards commodities (including art itself). Through his provocative art, Sachs deconstructs and mocks the hollowness and inauthenticity of luxury culture.
Photo credit: https://www.christies.com/en/lot/lot-6369471
https://www.artsy.net/artwork/tom-sachs-hermes-value-meal-1
Artist name: Kasseus
Kasseus' art delves into the attraction of advertising, brand fixation, and excessive consumerism. Drawing on his own background working in the advertising industry, the artist integrates the fast-paced direction of brands and advertising towards consumers in his collage art. He contrasts the lavish lifestyle visuals with the gritty textures of street art, creating a distinctive contemporary style in his artwork.
Photo credit: https://www.kasseus.com/
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