Jan 23
Through reading the literature (Liang, Mei, 2020, From consumption design to aesthetic design - Technology, life and design aesthetics in the age of consumption) I learned about symbolic consumption as a consumption phenomenon. In this age of high consumer desire, many consumers are no longer buying the goods themselves, but the symbols behind them. For example, buying a designer handbag is actually buying a symbol of wealth, fashion, etc. This consumer phenomenon is widely believed to have emerged in the late twentieth and early twenty-first centuries. This type of consumption perhaps fuels the vanity and comparison mentality of young people. After discussing this with my teacher, I realised that I should not simply blame consumers for their vanity, they are not born with this sense, so my next step was to think about what the essential causes of this phenomenon are.
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