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ziyuezhang1018

Week 10 - 01

In this interface, I've imitated the format of a social media post's detailed page. Users can navigate this interface just like they do on social media. I've noticed that certain influencers on social media use well-crafted photos and enticing words like a hook, capturing the desires of young individuals. Similarly, the purchase interface for products needs to ignite the desire to buy.


Regarding the content, beyond showcasing the items in a regular way, I had initially planned to take the foam handbags and jewelry I created to the areas in London with a strong consumer atmosphere for photos. This would mirror the luxury consumption posts shared by influencers . But considering the workability I changed it to this mimicking two kinds of posts.


The first type emulates when affluent individuals or celebrities showcase their wardrobe, jewelry collection, or makeup bags on social media. Some viewers will buy the same products out of envy or the aspiration to match the status of the poster.


The second type mimics how influencers frequently promote activities on social media that are typically accessible to all but are elevated by their endorsement, conferring them an unjustified premium value. For example, the recent trend of "city walks" was free event to know the city, but influencers have turned it into a high end of the population to enjoy a high quality of life for the more affluent, sometimes even charging fees for participation in certain Chinese cities. This marketing technique mirrors how influencers market luxury goods to young audiences. I wanted to merge these two concepts.


In this interface, clicking on "buy it now" will take you to the successful transaction page.






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