In re-creating the font I chose to incorporate a luxury brand font. I chose to use the Chanel brand font and planned to create a mould with this font, then fill the mould with foam (the same material used in the previous visual experiment), remove the mould and observe the change in the foam. It seemed to me that the moment the mould was removed and the foam collapsed was like the moment when a young man dreaming of luxury suddenly wakes up.
So I booked a laser cutting workshop and made the font moulds.
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