Week 3 - 04

Back to my own design project.

I re-planned my brand products. Since I wanted to design a virtual brand rather than a real commercial brand, I thought I could be a little more daring and I wanted to set my brand product as "luxury" (luxury based on the values of young Chinese people). I wrote my Brand Essence: SOGNO is a brand that sells luxuries, offering a collection of luxury products to young Chinese people. We sell luxury itself. By buying our products, you get all the life enhancements you imagine luxury can bring you.