Week 6 - 01

I conducted visual research on luxury, discovering that elements like gold coins, jewelry, and precious metals are closely linked to luxury. The color gold, in particular, is extensively utilized in luxury-related designs.

Furthermore, my visit to The Citi Exhibition "China's Hidden Century" at the British Museum reminded me of the allure of gold. TMany people gathered around a clouded shoulder to marvel at its extravagance, due to the large amount of gold thread used in it. Gold is perhaps the element that the Chinese can most directly associate with luxury.

Consequently, I chose to integrate the elements of gold and gold coins with foam to embody my brand vision.