After concluding my research on luxury packaging, I started designing my brand's packaging. I extended my visual from the logo's concept and intend to utilize gold cardboard and hot stamping for packaging to underscore the "luxury" theme associated with gold. Additionally, I positioned the luxury logo within a bubble to directly convey that luxury consumption is as unreal as foam.
Notably, no white ink was applied in printing, resulting in the gold cardboard's color filling white areas on the bag design.
Due to the size of the gold cardboard, the packaging factory I contacted couldn't create the box with it. Consequently, I opted for foil stamping to feature the pattern and tie in with the gold elements, rather than using gold card for the box.
Comments