The initial logo visual was designed.
Based on my research last semester I learnt that young Chinese consumers' pathological pursuit of luxury goods is mainly based on the belief that owning luxury goods means they have wealth, power and are popular, which, unfortunately, is not the case. Therefore, my logo consists of three foams, which represent wealth, power and popularity. These three foams, which may break at any time, also represent the lack of solidity of the values behind them.
Comentários