Through last semester's research on the luxury consumption behaviour and perceptions of young Chinese people, I learnt that brands are shaping incorrect values for young people through social media and influencer, leading young people to go overboard in their pursuit of luxury goods at the expense of the things they should really value in life. And finally, I linked this to an ancient Chinese fable, "A Dream of Yellow Sorghum". The foam I used for the visual research will continue to be used.
So I have distilled some key elements from past research experiments that I plan to incorporate into this term's design
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