According to my previous research, luxury and the values behind it are foams that may collapse at any time. Foam in Chinese culture is a metaphor for the superficial prosperity of something that is in fact false and impractical (especially economically), and the values of power, status and wealth that come with luxury goods are just as false and impractical as this.
So I want the products of my brand to be made of foam, and at the same time I will recreate the visual elements of luxury brands that are popular with young Chinese consumers and place them on the foam to associate it with the luxury brand.
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