top of page
ziyuezhang1018

Week5 - 01

In my previous designs, I chose pink as the main colour for my designs because in the past, economists considered luxury goods to be dainty and feminine. And pink fits that description. However, I found that pink seems to be difficult to link directly with luxury brands nowadays. But brand colours will help the audience to quickly identify the brand and convey the brand's atmosphere and attitude. And in nowadays both Hermes and lv use orange as their brand colour, Hermes orange is somehow directly associated with luxury and can quickly remind people of luxury goods, besides that, when I go to a luxury shop, the warmer lighting of the shop also leaves me an orange memory. So me, I chose an orange colour similar to Hermes Orange as the theme colour for my brand.




最新文章

查看全部

Comments


bottom of page