Week 5 - 04
Had a chat with a commercial designer friend about my project and she gave me some very useful advice. The first was that although Hermes...
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My Blog
ziyuezhang1018
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Week 5 - 03
When I I revisited my brand labels, packaging and other visual elements of the brand, I found a new problem. Despite incorporating Chanel...
ziyuezhang1018
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Week5 - 02
Incorporating foam elements I designed the brand packaging, labels and other visual outputs.
ziyuezhang1018
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Week5 - 01
In my previous designs, I chose pink as the main colour for my designs because in the past, economists considered luxury goods to be...
ziyuezhang1018
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Week4 - 04
I fine-tuned the logo according to the typeface. This is the visual when combined with the typeface. And the brand slogan was decided:...
ziyuezhang1018
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Week4 - 03
After the initial sketch of the logo I realised that there was some separation from the designed font. So I decided to redesign my font...
ziyuezhang1018
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Week4 - 02
The initial logo visual was designed. Based on my research last semester I learnt that young Chinese consumers' pathological pursuit of...
ziyuezhang1018
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Week4 - 01
According to my previous research, luxury and the values behind it are foams that may collapse at any time. Foam in Chinese culture is a...
ziyuezhang1018
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Week 3 - 04
Back to my own design project. I re-planned my brand products. Since I wanted to design a virtual brand rather than a real commercial...
ziyuezhang1018
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Week 3 - 03
The third exhibition is the free exhibition section of TATE morden and a retrospective of the work of MARIA BARTUSZOVÁ. MARIA BARTUSZOVÁ...
ziyuezhang1018
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Week 3 - 02
The second exhibition is the British Museum's recent exhibition The Citi exhibition China's hidden century This is an exhibition about...
ziyuezhang1018
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Week 3 - 01
As I didn't have a good idea of what to design, I planned to visit some exhibitions during the week. The first exhibition I visited was a...
ziyuezhang1018
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Week 2 - 04
After finding it difficult to create a visual from real foam, I chose to fill the font shape directly with 'foam' in Illustrator. The...
ziyuezhang1018
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Week2 - 03
I have made a series of experiments with the letter mould. I plan to get a prototype of the font from the experiments. However, I was not...
ziyuezhang1018
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Week 2 - 02
In re-creating the font I chose to incorporate a luxury brand font. I chose to use the Chanel brand font and planned to create a mould...
ziyuezhang1018
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Week 2 - 01
After talking to my teacher about my ideas and my vision, I realised that I had two main problems at the moment. Firstly I needed to set...
ziyuezhang1018
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Week1 - 04
I decided design the website for the brand, which will look like a Chinese social media interface, as young consumers are mainly...
ziyuezhang1018
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Week1 - 03
After completing the foam typography I designed the brand name and logo I named my brand SOGNO. Sogno is the Italian word for dream. It...
ziyuezhang1018
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Week1 - 02
So I decided to design a luxury brand with products made from cheap and discarded materials. This also symbolises the fact that some...
ziyuezhang1018
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Week1- 01
Through last semester's research on the luxury consumption behaviour and perceptions of young Chinese people, I learnt that brands are...
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